Store Visual merchandising mock up

The store will be located on Unit 1, Bakers, Kensington hight Street in West London. The building Barkers Arcade is functional and stylish with surrounding by many chain stores such as Marks & Spencer, H&M, GAP, Urban Outfitters, Diesel, ZARA, COS and Massimo Dutti. Also it is just directly opposite the junction with Kensington Church Street and a short walk east of Kensington High Street underground station that has Central/District/ Circle Line.
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Brand Building

I have create a set for the brand’s visual elements including Logo, Business card, Price tag, shopping bag and Lookbook.
The brand standard typeface selected Didot font to gives a simple, modern and clean feeling. Pink is the brand’s color as inspired from Flamingo’s feathers color. Also the pastel pink remains the meaning of Fela’s brand concepts: fresh, delicate, feminine, lightness and freedom. 

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Explore king’s road

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Today I went to the King’s Road to do some research and took photos. As the King’s Road is famous of boutiques from the vibrant 60’s to contemporary, there are many fantastic shops which inspired me a lot.

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Anthropologie is a famous American fashion and lifestyle brand, its store window display and in-store environment is always inspiring and creative. Their product range is large, from clothing to home & furniture. I think its interesting and entertaining store environment is the most exciting point to attract customers.

Following by the other great shop — the shop at bluebird. It is a store founded by previous creative force behind British fashion brand Jigsaw, I have to say this store is amazing.

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( Menswear section in the store)

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As you can see from the photo I took, the store is large and specious and fitted with well edited fashion brands such as Chole, Zoe Jordan, J.W Anderson, 3.1 Philip Lim, ACNE studio, Balenciaga, etc. Its product ranging from clothing, footwear, accessories, cosmetics, SPA products and books etc. There is also a small Denim section which focus on jeans.

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( Lifestyle section includes fragrance and housing products , also an eyebrow bar Blink )

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( Fitting room area)

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Outside the store, there is a cafe shop which allows customers to relax and enjoy the whole atmosphere.

After today’s research I decide that the shop at bluebird is the competitor of my boutique, as our stocking brands and store concept are similar. In my business plan I will conduct a competitor analysis based on this brand.

Competitors research

As it is a lifestyle fashion boutique, there are many fashion brands and stores that shares similar concept and themes. These stores are competitors and also could used for reference.

PARIS

Merci 

Merci was created in March 2009, in the heart of the historic Haut-Marais district. It is a place which brought together the best in fashion, design, household goods, and friendly eating options. Merci’s aim is to bring together, under one roof, products and customers who traditionally have not had the chance to meet : vintage furniture or contemporary creations; emerging new fashion brands or already-recognised collections; impulse buys, affordable for all or much rarer pieces, sometimes in limited editions. (Merci, 2015)

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Colette

One of the world’s original concept stores, Colette continues to attract industry figures and fashion fans with its curated edit.(BOF, 2015)

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L’eclaireur

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LONDON

Browns fashion 

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DoverStreet Market 

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Jigsaw (Duke street)

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&other stories 

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Business idea for final project

This is the fist post to introduce my final individual project.

After the Easter break I have decided my final business idea for the project and started some Competitors research.

My business idea is to start up a fashion and lifestyle boutique in London, a concept store. It stocking brands like Etoile Isabel Marant, Maje, Carven, see by Chloe,Free people,One teaspoon, Club Monaco,and A.P.C these fashion brands. Focus on clothing and accessories and footwear. The lifestyle part will including a beauty section focusing on organic beauty brands, Perfume and sell some books/magazines that related with fashion and arts.

Fashion brands: GH82OqbA

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Print

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Beauty brands: 508dcb823464ab0f3248f99651535b0c.jpg.250X250

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FreshLogo

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Perfume:

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